Benefits Electricians Should Focus on When Selling LED Retrofits

Building an installed LED portfolio in your area can seem tricky, but it’s all about recognizing opportunities at local businesses and facilities. Once you notice buildings or areas that could use a lighting facelift, you’ll be able to get yourself in the door and impress decision-makers with all the benefits LED lighting systems have to offer any type of facility, be it a large warehouse, auto lot or retail store.

1. Energy-Efficient Lighting Means Cost Savings. This main benefit is obvious to most business owners or facility managers. However, the initial cost of an LED retrofit discourages them from making the change. It’s up to you to work with these professionals to map out the long-term energy savings that comes from installing an LED lighting system with reliable controls. Between energy-efficient lamps, fixtures and lighting controls that can dramatically decrease unnecessary light usage, companies can quickly offset the cost of a retrofit.
2. Less Maintenance Means Fewer Labor and Supply Costs. While most people are aware LEDs can save money by using less electricity, they may not have considered the true benefits of the lamps’ longevity. LEDs are tough products that are useful for years, which means maintenance personnel can install them and – almost – forget them. Replacing lamps less often means businesses order fewer lighting supplies over the year and may not need as many maintenance personnel on call at any given time.
3. Better Lighting Quality Means Improved Productivity and Sales. The least discussed benefit of LED lamps is the improved light quality, which can help workers do their jobs safely and even encourage customers of a store to buy more. The tone and output of light can help create an alert environment, where workers don’t have to struggle to see small details but aren’t blinded when they glance upward. Controls that fluctuate the strength of the lamps depending on the amount of natural light help keep a consistent environment throughout the workday as well, which can help workers beat the 3 p.m. doldrums. For retail businesses, LED lamps can create welcoming environments to draw customers in the door. Additionally, the better lighting shows off the superior quality of their products, which in turn, encourages customers to buy. Poorly-lit stores can be uncomfortable for potential buyers, which means they won’t come in or even if they do, they walk away without purchasing anything.

Provide Specific Examples of Savings

It’s important for electricians and contractors to highlight these main advantages to businesses on the fence regarding LED retrofits. Generic knowledge that LEDs are environmentally-friendly and cost-effective isn’t enough to convince facility managers to make the change. They need specific examples of how an LED lighting system can work and benefit their company specifically.

When you spot an LED retrofit opportunity, consider offering to give the business an energy audit. This will get you in to the business’s facilities where you can learn more about the current lighting system and provide relevant examples of lighting controls that will help the company save money and time.